Directed by Laka Films

Montana's rise to recognition has been a fairly mysterious one. While he has garnered the attention of millions since he broke out into the limelight following his "Chiraq" freestyle, the attention isn't the result of a large team effort or industry connections. Montana of 300 has found a way to market himself to the online world and it's created real life opportunities that most of his peers won't ever see.

Like any rapper who skips the local stage in their career, we don't know a ton about Montana, but the new Laka Films directed video for his recent smash "Here Now" shines light on a more personal side to the Chicago native. Between shots with fans during SXSW and spending time with his sons, what's important to Montana of 300 just became a little clearer. He's here now and here to stay, so if Montana is still new to you, do your homework and get prepared for the release of his sophomore project Fire in the Church May 6th.